With every evolution or new innovation, The Carrot Company’s main aim is to ensure that children get the biggest benefit from our tools.

We have three key goals we aim to achieve with every tool we create; to make sure they are fun, engaging and motivational.

Children are at the core of everything The Carrot Company do, as we believe motivated and engaged children are at the centre of any successful rewards system.

In 2000 a teacher who knew that all teachers needed a better way of encouraging better behaviour in children created School Stickers and that is the foundation The Carrot Company was built on.

In schools, the mix of using physical rewards with an online reward management system like Carrot Rewards or Classroom Carrots gives children the sense of being part of a consistent process and that cultivates a sense of familiarity and engagement.

Extending their engagement with MyStickers, their own interactive reward management system, means children get a sense of ownership over their rewards and gives them the self-motivation to continue achieving.

Giving teachers and parents the ability to encourage and feedback to children opens a dialogue between all parties and makes sure children feel that everyone has an interest in their development.

At home, MyRewards gives children a fun way of earning rewards. Presented to them as virtual pocket money, children are motivated to become involved at home. This builds a positive sense of responsibility and encourages positive interaction with their family.

Putting children first means that teachers and parents also feel the benefits. If children are engaged, the rewards process is easier to achieve; if the process if fun then teachers and parents are seen as fun. Encouraging a sense of self-motivation gives teachers and parents a positive atmosphere in which they can positively help develop the children they are responsible for.